Tuesday, February 15, 2011

Beyonce Fragrance "Heat"

Beyonce Fragrance "Heat" A Hit For Perfume Sales
Beyonce Fragrance "Heat" A Hit For Perfume Sales
Beyonce has no problem scoring hits on the chartsration with Lady Gaga, is currently climbing up the Top 10), and now the singer’s success is translating into major perfume sales. Her first fragrance, “Heat,” is officially yet another hit for the music star. Beyonce’s perfume only debuted in stores in last month. At the recent Retail & Luxury Goods Conference at Harvard Business School, Macy’s CEO Terry Lundgren revealed that its already made more than $3 million in worldwide sales since its launch. “Heat” was heralded in by an in-store signing and meet and greet with Beyonce at the Macy’s in Herald Square in New York. Lundgren said that 72,000 bottles of her perfume were sold that in that hour. “Heat” blends a floral mix of magnolias, neroli, and red vanilla orchids with the scent of almond macaroon, honeysuckle, nectar, and crème de musk. Beyonce told WWD that this was the first time she had creative control on a fragrance (she was previously the face of a Tommy Hilfiger scent) and its all her. “Everything, from the bottle design to the name and the ideas for the commercials — that’s me,” she said. “This was my first fragrance, and I wanted to make sure that it was something I would love forever.” With demand as high as it is, Beyonce might have to add some more heat to the production line. Trying to pick up a bottle of “Heat” at Macy’s.com estimates over a month before it ships. Ouch. So while fans hopefully aren’t in a hurry to smell like their favorite pop star, she’s helping heat up the celebrity perfume market on her own

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